"Innovative marketing approaches for regional products or a plastic-free, edible ice cream spoon - in recent years the pitch winners of the IGW-Startup-Days have shown that food startups not only recognize social problems, but also bring holistic and marketable solutions to the market with a lot of speed and conviction. This keeps them a step ahead of many of the big players.“
- Lars Jaeger, Events Director, International Green Week, Messe Berlin GmbH
At a Glance
When: 22 + 23 January 2020
Where: Professional Center at Marshall-Haus
Who: Food-Startups & Trade Visitors, Press and Exhibitors
IGW Startup-Days 2020
On Wednesday, 22 January and Thursday, 23 January 2020, everything in the Professional Center of International Green Week revolves around Startups. With the IGW Startup Days, Messe Berlin gives young companies from the food industry the chance to come into contact with important decision-makers from the food-retailing business, as well as other experts and key influencers: 20 selected founders compete for the jury‘s favor in pitch sessions and present their business ideas and products/services in a 2-day exhibition format. Food experts, funding/support specialists and other important food industry partners deliver exciting keynotes and reveal what’s currently driving the industry. Admission to the Professional Center is only available to trade visitors of International Green Week.
Information for Startups
For the application we kindly request a meaningful, compelling presentation of a business idea, product and team. We are of course happy to also receive accompanying visuals. Applications are to be submitted via email (no form required) to Carina Freutsmiedl, email@example.com.
Application deadline is Sunday, 20 October 2019.
Out of all the submissions, the jury and Messe Berlin will select 20 applicants who will then be invited to the IGW Startup Days. The announcement and notification of the winners will take place on Friday, 15 November 2019.
CONTACT for Participants
factum Presse & Öffentlichkeitsarbeit
Ms Carina Freutsmiedl
T +49 89 8091317 42
F +49 89 8091317 90
The jury consists of commercial representatives, food industry experts and specialists in startup funding/support:
- Gerald Dohme, Deutscher Bauernverband e.V.
- Gabriele Giesler, Men's Health/Women's Health
- Michael Goblirsch, Square One Foods GmbH
- Hendrik Haase, Blogger & FoodActivist
- Selda Morina, REWE Group Region Süd
- Marcus Reh, Edeka-Minden
- Stefanie Sabet, Die Bundesvereinigung der Deutschen Ernährungsindustrie e.V.
- Dana Seipelt, Bundesverband E-Commerce und Versandhandel Deutschland e.V.
Review: IGW-Startup-Days 2019
The jury has decided: Edible spoons, brain food and natural sugar are the winners of the Startup Days at the Green Week 2019
The jury at the second Startup Day of the International Green Week Berlin had made their decisions: the winner was Spoontainable. This startup has developed sustainable, edible ice cream spoons made of cocoa fibre. They will replace plastic spoons and reduce waste, says Amelie Vermeer. Second place went toHansBrainfood, a food bar made exclusively from shelled hemp seeds and honey. According to the company’s founder Matthias Coufal, eating this snack helps to keep mentally fit. The bar contains Omega-3 and omega-6 fatty acids, vitamin B, iron, magnesium and essential amino acids. Third prize went to DeCañaPanela natural sugar. This sugar cane product is 100 per cent organic, is grown in the Colombian highlands, and is marketed in non-refined form to keep all its vitamins and minerals, says Anna Elisabeth Segovia, the company’s founder and daughter of Colombian parents.
This was the second time that the International Green Week Berlin had focused on new food companies at the Startup Days. The aim was to bring new companies together with established food retail stakeholders and opinion-formers, enabling them to make contact with investors, project and sales partners.
50 companies had applied for the Startup Days at the Green Week, of whom 20 were chosen by Messe Berlin for the final round. Over two days at the Professional Center they each delivered a five-minute pitch in front of a six-member jury made up of representatives of the retail trade, experts from the food industry and organisations promoting startups.
Review: IGW-Startup-Day 2018
Review 2018: The Winners
The winners of the first Startup Day at the International Green Week have been announced.
The first prize went to nearBees, a Munich-based website marketing honey products from local producers all over Germany. ’Find honey next door’ is their slogan which targets retailers and consumers alike.
The second prize went to Bickus from northern Hesse. This is the name under which several farms have formed a company processing meat from laying hens when they no longer lay eggs, rather than leaving them to the industry.
And lastly, the panel awarded third prize to Hiddenseer Kutterfisch, a canned fish company from Rügen, which apart from devoting itself to promoting local products also campaigns for gillnetting in the waters around the island.