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Press Release

January 24, 2019

Green Week Update – 24 January 2019

The number of the day

210 horses

at HIPPOLOGICA, the equestrian sports event at the International Green Week. A total of 17 equestrian competitions in the disciplines of dressage, jumping, driving and vaulting are taking place until 27 January on the Berlin Exhibition Grounds.

Topics of the day at the Green Week

Klöckner awards winner of National Ecological Cultivation competition 2019

On Thursday at the Green Week the German minister of agriculture Julia Klöckner presented awards to the three winners of the National Ecological Cultivation Competition 2019: fruit grower Obstparadies Martin Geng together with the fruit processor Johannes Geng in Staufen, the Naturland farm Hof Eselsmühle in Lohra and the Bioland farm Hof Pfänder GbR in Schwabmünchen. “It is impressive to see the courage, creativity and, in particular, innovativeness shown by family-run enterprises”, Klöckner commented at the awards ceremony. Klöckner described the prize-winning enterprises as showing “that effectiveness and efficiency are not incompatible with working methods that help to conserve resources.” The businesses each received a prize of 7,500 euros. The Federal Ministry of Agriculture has been presenting this award to enterprises whose concepts show how to work successfully and ecologically.

Contact: Swantje von Massenbach, telephone:,

email: pressestelle@bmel.bund.de

Klöckner and Müller present 10-point plan for sustainable cocoa
On 23 January at the Green Week, Federal Minister of Agriculture Julia Klöckner and Federal Minister of Economic Cooperation Gerd Müller presented their 10-point plan for a sustainable cocoa industry. “This plan takes the needs of cocoa farmers and the processing industry into account“, said Ms. Klöckner. There was already a knowledge transfer taking place between her ministry and 32 African countries to facilitate local cocoa processing. According to Gerd Müller the most important thing was to end child labour. “Two million children have to work hard in the plantations with their parents. We want to and we will change that.” Ms. Klöckner added that consumers could also help: “In the long run nothing comes on the market that consumers will not buy.” Gerd Müller said that for every bar of chocolate produced a cocoa farmer earned three to four cents. “If we were to trade fairly, West Africa would receive six to seven cents.” Based on the volume of chocolate consumed in Germany alone that would mean transferring 400 million euros. “In that sense, products sold here can create jobs.” Klöckner: “A few more cents can help to fight the causes of people fleeing.”

Contact: Swantje von Massenbach, telephone: +49 30 185 29 31 74,

email: pressestelle@bmel.bund.de

Jutta Jambroschek is the 200,000th visitor – “This has never happened to me before”

“Fantastic! This has never happened to me before“, exclaimed Jutta Jambroschek from Lankwitz on Wednesday upon hearing that she was the 200,000th visitor to this year’s International Green Week. Karin Terodde from the Federal Organic Farming Scheme presented the 67 year-old former nurse with a basket filled with organic products. “That’s all for me?“ said a delighted Ms. Jambroschek who, accompanied by her husband, had come to visit the halls featuring products from Brandenburg and Lower Saxony. This was her fourth visit to the Green Week – “Jutta’s a pro“, said her husband.

Contact: Wolfgang Rogall, tel.: +49 30 3038 2218, email: rogall@messe-berlin.de

#Ministryoflife: Create your own agricultural landscape

How can modern agriculture be combined with the protection of species? The Thünen Institute for Biodiversity has created a card game that visitors to the fair can use to determine whether, on an agricultural landscape that they themselves have created, wild bees, or, to be more precise, 80 queen bumblebees, can survive for a year and even reproduce, or whether inadequate planning means that they will suffer an early death. Birds and insects need sources of food and nesting places, which they find in hedges, flowering strips, extensive cereal plots and fallow land. However, agricultural yields will be insufficient if the area is overcrowded. Visitors therefore have to consider what is the best mix of cultivation and other measures. The way in which each individual area is planned is digitally recorded and evaluated. “This game makes it clear to everyone just how important it is to have a diversified agricultural landscape, and that carefully considered cultivation enables farmers, insects and birds to co-exist”, as Katja Steininger from the Thünen Institute for Biodiversity explains.
Hall 23a, Thünen Institute, contact: Dr. Michael Welling, tel.: +49)531-5961016;
 email:
michael.welling@thuenen.de

Partner country Finland: All kinds of berries from the Arctic

In Finland, berries that grow in the woods can be found in many dishes and products. The Arctic climate gives them a special aroma. ’Everyman’s law’ guarantees the right to pick berries on 13 million hectares of organic wilderness. Blueberries, cranberries and lesser-known cloudberries are among those that can be tasted at the Green Week. Popular products include natural berry juice (e. g. Aten Marja, Stand 121; Markkulan Marjatila, 101), berry wine (e.g. Teiskon Viini, 101a), berry powder (Wellbeing 365, 121a) and a wide variety of confectionery including berry-flavoured marshmallows (Lapland Food Club, 321), honey and berry jam preserves (Ahontuvan tarhat, 101) as well as juicy jelly sweets (Vavesaaren tila, 121). Berry sauces are new even to the Finnish market. They are ideal with savoury dishes (Ranua-Revontuli, 319). Luonnon Magiaa is offering lovingly made creations from the woods on Stand 101a
Hall 10.2, contact: Nina Parzych, tel.: +49 174 307 0019, email: nina.parzych@genius.de

Off to the HIPPOLOGICA Masters Cup at a gallop – Prominent riders at the start
Show jumpers warm up in pursuit of the big prize: victory at the HIPPOLOGICA Masters at the Green Week. Michael Kölz, placed third in the German Professional Riders’ Championship in Oeynhausen in 2018, Robert Bruhns, current regional runner-up in Berlin-Brandenburg, and bronze medal winner Steffen Krehl have announced they will be taking part in the Masters and introduced their horses in the traditional opening round of jumps. The Masters is the most difficult class of jumps, the so-called S** show jumping. Horse and rider have to clear ten obstacles. The highest jump is over a 145 cm oxer (obstacle). To win in the S** Masters three circuits have to be completed. The first begins today, Thursday, at 3 p.m., the second event is on Friday at 5 p.m., And the finals are on Sunday, beginning at 3.30 p.m.
Hall 25, contact: Peter Fröhlich, telephone: +49 (0)174 4632,499, email: info@lpbb.de

Farm Experience: Bakery bus encourages children to have a balanced diet

Hurray, the bakery bus is coming. Using an old-time Berlin double decker bus that has been withdrawn from service, rebuilt and specially equipped, Michael Weise aka Bäckman (baker man) tours Germany, visiting bakeries, children’s daycare centres and schools. “We invite the children to join us for breakfast to build up their strength, to talk about a balanced diet, and then to get busy baking their own pretzels and plaited bread using a basic dough”, explains Weise, who covers more than 12,000 kilometres annually in the bakery bus. The bus can be booked at www.backbus.de.
Hall 3.2, Stand 138, contact: Michael Weise, telephone: +49 (0)172,402 72 63,
email:
michael.weise@menuepartner.de

Pet Experience: Cayenne caecilian makes its debut at the fair

In addition to large agricultural animals such as cattle, horses and sheep, many smaller animals can also be admired at the Green Week, including fish and other aquatic creatures. Two displays are making their debut this year, the first being the Berlin associations, sharing a stand with the Federation of German Associations for the Study of Aquariums and Terrariums. And secondly the Cayenne caecilian is making its first appearance at his fair. A particular feature of this viviparous caecilian is that they are born with external gills, which drop off after a few hours. After this the young animals breathe normally using their lungs. The females can measure up to 75 centimetres in length, the males 50, from mouth to the tip of the tail. In the wild they eat carrion and small creatures such as worms and larvae. The 28 aquariums on the stand also feature Tanganyikan and Malawian perch, archerfish, prawns and crabs, with salamanders in the paludarium and bird-eating spiders in the four terrariums.
Hall 26c, Stand 201, contact: Silke Claassen, tel.: +49 160 797 0147, email: silkeclaassen@gmx.de

Floral Hall: Sharpen your senses, win travel prizes

As they stroll through the Floral Hall visitors can admire and photograph the “building blocks of the city”. Embedded in them the more observant will find a panel with table decorations and ski goggles. This is where Sonja Chrisofzik is supervising a different kind of blind tasting: The senses of touch, smell and taste are being tested in three aisles. “It’s not that easy to feel a pomelo or smell a carrot”, she says. This event is part of an initiative entitled “Flowers – 1,000 good reasons” from Landgard, sponsors of the Floral Hall, whose staff have also set up six flowering Berlin highlights. Each is provided with a word as a solution. By completing all the squares on the city plan with the words, and handing it in to the visitor information desk, visitors have a chance to win a trip for two to the island of flowers, Madeira.
Hall 9, contact: Elena May, tel.: +49 162 2408800, email: elena.may@landgard.de

From all over the world

Cold coffee from Thailand

Coffee made with green beans from Thailand is largely unknown in Germany. And very little makes its way onto the international market, says Sasipirin Meyer who, together with her husband, started to change this situation two years ago. Among the varieties she has on offer at the Green Week are arabica and robusta under the brand name Decoroso. The first of these is light roasted to produce a pronounced aroma of lemon grass, while robusta, from the less mountainous south, obtains its caramel aroma from dark roasting. However “ColdBrew” is something special, and involves soaking the coffee for 18 to 24 hours in cold water and subsequently pressing it, resulting in more caffeine and much less bitterness.
Hall 6.2, Stand 103, contact: Sasipin N. Meyer, tel.: +49,151 56,888,709,
email:
sas.meyer@decorosocoffee.com

From Germany’s regions

Rural revival project seeks to attract young people back to Sauerland

The Federal Ministry for Food and Agriculture has launched a number of projects for making living in rural areas more attractive for doctors and other professionals. Four showpiece projects have been combined under the general heading of “Rural Revival“ with the aim of encouraging those professionals (doctors, skilled tradesmen and hotel staff) who left the Sauerland region to study or train to return to their homeland. “The offer of home benefits, working with their own hands and #guest covers aspects such as assistance with finding a job and accommodation, dealing with general questions about life in rural areas, and support in dealing with the authorities”, explains Elke Spaller from the project.
Hall 4.2, Stand 110, contact: Elke Spaller, telephone: +49 2972 9740 13,
email:
spaller@schmallenberger-sauerland.de

Eco-smart start-ups from Berlin seek waste avoidance solutions

Sustainability and waste avoidance have a major part to play for several start-ups in Berlin, one of them being the website eatr.info, which has only been in existence for two months. The “r” stands for responsibly: “With the shopping list generator it is possible to filter products, for example, according to their water or energy balance or intolerances”, says general manager Myriam Hengstmann. At the present time she and her team are canvassing delivery services and food retailers for the website. With over 1,000 catering enterprises as customers, the Hålm company is using glass drinking straws to help cut the amount of plastic waste. “The drinking straws have been approved for use by children aged three and over and are very practical, for example for picnics”, says Tom Patzelt, one of the team. Weintales is promoting the sustainability of wine in boxes or bag-in-a-box wines. The wines come from the Palatinate and Rheinhessen, explains Philipp Klein. Compared with other forms of packaging the lifecycle process of this product uses almost 80 per cent less CO2 and water according to Jakob Fischer.
Hall 21, Stand 280, contact: Myriam Hengstmann , tel.: +49 160 447 51 98,

email: myriam.hengstmann@eatr.info
Hall 21, Stand 276, contact: Olga Dome, tel.: +49 30,959 99 41 10, email:
olga@halm.co
Hall 21, Stand 278, contact: Jakob Fischer, tel.: +49 151 21282124 , email: info@winetales.de

Mecklenburg-West Pomerania: Organic meat products from Bruderhahn

The start-up haehnlein from Finkenthal is presenting a solution to the problem of day-old chicks on the combined stand of the German food industry in Hall 22a. Instead of killing the males immediately after they hatch, haehnlein raises them in accordance with organic standards. This is cross-financed by a small surcharge on the eggs of their female siblings. Bruderhahn meat is being marketed throughout Germany’s retail outlets. On the stand this start-up is providing details about its concept and its latest products. These include eight frozen dishes such as chicken curry in coconut milk and a couscous dish with meat and grilled vegetables in a yoghurt and mint sauce. The range has now been expanded to include “Power Mampfer”, a hearty chicken salami made purely with meat from Bruderhahn. “The Green Week provides an excellent platform for explaining our concept to customers. There has been a very positive response”, according to Leonie Behrens, one of the co-founders of haehnlein
Hall 22a, Stand 180, contact: Annalina Behrens, tel.: +49 (0) 399 71 3172 46,
email:
a.behrens@eg-fuerstenhof.de

Acquainting the trade with Brandenburg’s product diversity

On average an EDEKA supermarket currently stocks between 20,000 and 30,000 items. It is not always easy for retailers to keep track of all this. For this reason there has been a very good response to the tours of the Brandenburg hall that have been organized for the trade this year by the agricultural marketing association pro agro. As co-organizer Marcus Reh from the EDEKA purchasing department for Berlin/Brandenburg explains: “The International Green Week provides an opportunity for bringing the retail sector and the mostly small suppliers together. In addition to direct contacts many retailers are also looking for something special, the icing on the cake. “Whereas nine years ago only six representatives of the chain took part in the tours, this time some 500 retailers and caterers registered.
Hall 21a, Stand 127, contact: Kristin Mäurer, tel.: +49,332 30 20 77 33, email: maeurer@proagro.de